Own a Realcar

The Opportunity

RealCar has built something rare in the luxury rental space: a brand that clients trust, a fleet they talk about, and a service standard that keeps them coming back. Since 2013, we've set the bar in New York and Miami — and now we're expanding nationwide.

We bring with us a database of over 35,000 customers who have already rented with RealCar. That's not a cold start — that's a running head start.

Whether you're an entrepreneur looking for your next move or an existing operator ready to level up, a RealCar franchise puts a proven brand, a complete business infrastructure, and a dedicated support team behind everything you do.

What You Get

• The Brand

  A name that already means something. RealCar's reputation, visual identity, and client trust — yours from day one.

• A Business, Ready to Run

  We handle the setup so you can focus on the business. Company registration, accounting, tax compliance, and insurance — all taken care of. You launch properly, legally, and confidently.

• Your Fleet, Sorted

  Not sure where to start with the cars? We'll help you select, acquire, and finance the right fleet for your market. And when it's time to rotate or sell, we manage that too. From first purchase to final sale, we're with you.

• Technology That Works

  Over 10 years in the making, our CRM is entirely self-built — designed from the ground up around the real demands of running a luxury rental operation. Every feature, every workflow, every report exists because we needed it ourselves. It's not an off-the-shelf solution adapted for car rental — it's the other way around. A fully branded App Store app lets your clients browse, book, and manage their rental from their phone. And an SEO-optimised website is designed to rank in the top 3 in your region — within 6 to 8 months.

  10+ years

• Marketing That Drives Bookings

  We've tested what works — and we run it all. Paid ads across every effective platform, social content, photography, and a national marketing infrastructure working in your market from day one.

• Your Team, Trained

  We train your phone operators and client-facing staff to deliver the RealCar standard — the same level of service our New York and Miami clients have come to expect. Every call, every interaction, every handover.

• An Instant Network

  RealCar is a proud member of the New York City Association of Hotel Concierges — one of the most influential networks in luxury hospitality. As a franchisee, you automatically gain membership in your region, putting you in front of the concierge community from the moment you open your doors.

  We also work with a wide network of FBOs across our current markets. When you join RealCar, you inherit those relationships — their branches in your region become your relationships too. The network is already built. You just step into it.

• Ongoing Support, Every Step

  You're never on your own. From launch day forward, our team is behind you — operations, marketing, technology, growth strategy, and everything in between. We stay with you until you succeed. That's not a promise we make lightly.